Tag Archives: understanding

What the heck is public relations?

What the heck is public relations?Most of us in public relations have been asked many times by family and friends, “So what do you do for a living?” This can be tough to answer in under a few minutes, as PR is a multi-faceted profession, constantly evolving, and admittedly not always easy to nail down. Many people believe it is “like advertising” or “a way to get good press.” One of my kids once said, “My dad goes to lunch for a living.” And one former boss likened PR to “walking behind the animals in a parade and shoveling up their mess.”

True, PR is vital to establishing and/or maintaining the good reputation of a person or a company. Most people get that to some degree. Increasingly, it’s an important part of the marketing mix for most brands (more on that later). Still, people in business differ in their understanding of public relations, much less agree upon a common definition. Continue reading