Tag Archives: strategy

It’s true! I’m coming out of retirement

det-trans

I am honored to help Truscott Rossman, a highly respected Michigan PR agency, grow its Detroit business.

Here is the official press release:

John Bailey joins Truscott Rossman

DETROIT – John Bailey, a highly regarded strategic communications leader in Michigan for more than four decades and founder of John Bailey & Associates Public Relations, has joined Truscott Rossman as its first business strategist.

Bailey, a member of the Public Relations Society of Detroit’s Hall of Fame, will be based in Detroit, helping expand Truscott Rossman’s presence in the city as well as across the state. Truscott Rossman, which also has offices in Grand Rapids and Lansing, opened its Detroit office a year ago.

“Since my retirement two years ago, I have been speaking about building careers and businesses to general audiences throughout our state and have enjoyed it immensely,” Bailey said. “Now, with TR, I can work with a respected group to help them build their public relations business in the city I love, Detroit, Michigan. And it will be fun getting back into public relations.”

Bailey is an expert in public relations strategy, media relations and crisis communications, and often speaks on the topic of ethics in business.

“I’ve held John Bailey in the highest regard for as long as I’ve known him,” said Kelly Rossman-McKinney, CEO of Truscott Rossman. “John worked for every major PR firm in Detroit before starting his own highly successful firm, and we are truly honored that he chose to help us build Truscott Rossman in the same way: through good, hard, honest work.”

Bailey is the author of “The Power of Ownership: How to Build a Career and a Business.” The book details the challenges he overcame in building his successful career, including founding his own public relations firm in 1996 and growing it into a $5 million company in just 12 years. He sold the firm in 2009.

“John Bailey’s professional experience and personal reach will help us not only in Detroit but statewide and beyond,” said John Truscott, president of Truscott Rossman. “We’re honored to have someone of John’s caliber working with us. Even more important, throughout John’s career, his commitment to ethics has guided so many professionals in this business. We’re so glad to be able to continue that legacy with him.”

Bailey has been active in the Detroit area’s professional, civic and cultural organizations. He is a graduate of Leadership Detroit, a program for executives designed to bring about positive change in the community, and has been a director of the Detroit Regional Chamber and the Automotive Hall of Fame.

Truscott Rossman represents local, statewide, national and international clients. The firm offers a full range of communications services, including issues management, crisis communication, media relations, new media, government affairs, ballot initiatives, community relations and grassroots initiatives.

You can also read coverage of my announcement on Crain’s Detroit Business.