Tag Archives: social media

Building and Promoting You!

Building and Promoting You!A friend of mine asked me how he could promote his reputation as a professional. He said, “I am good and I want others to know it too.” He wants more business.

He said that had done a great job of promoting myself during my career as a public-relations expert and wanted to know how I did it.

I explained that first you have to be good, and always do a great job for your customers or clients. Always. This is a career-long commitment to excellence.

Then you have to let others know how good you are and in a way that is not offensive, while meeting the ethics and standards of your profession and yourself. You do this by building your network and by keeping them informed of what you do and how well you do it. This can be done by direct or indirect contact. Use of social media directly communicates, and being involved in your profession and community indirectly communicates.

With social media, you can let others know of your successes, without mentioning specifics, like the time I helped a company repair its damaged image through positive messaging. And you can write about your successes in blogs and/or e-newsletters as well. You can also speak out on subjects that show your professionalism and commitment.

Next, by being involved in professional and community organizations, you are building your network and showing this network how damned good you are. You are showing your peers that you say what you mean and do what you say, thereby building not only your network but your reputation. But you can’t just be a member, you have to be involved and have to “make a difference” to the organization. And you are helping your profession and community. How perfect is that?

Once you are financially successful you can consider other ways of reaching out such as paid advertising but, even this must be supported by first, always doing the best possible job.

Networking and its importance to you

Don't miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.

Don’t miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.

When I started John Bailey & Associates Public Relations in 1996, I knew that my network of people in business, comprised of persons I of course liked and kept in touch with during my (then) 30-year career, would be important.

I had been a successful PR professional and knew hundreds of people in business, media, government and the community in general. I was confident these people would be willing to help me as I opened my new business.

However, as I opened the doors to JB&A, I quickly found that I had underestimated just how important my network would be to my success. I didn’t just happen to know these people. They upheld my very reputation in the community. Former clients, colleagues and such spoke about “John Bailey” and “John’s new agency” to others, which helped to land new contacts (and eventually, contracts). This continued for years. I became known as a person who said what I meant and did what I said. Continue reading

“TGIF!” Book notes from John J. Bailey

Friday is here, the weekend is near, and spring has sprung. What a great day! As you push yourselves to make this Friday the best yet of the work week, I wanted to take this opportunity to “THANK YOU!” for all of your kind words and support.

The book launch is a few shorts weeks away, and already I have received numerous comments and compliments from former clients and colleagues, friends and new followers. It feels wonderful to know that many of you want to know more about the book. With that in mind, here are answers to some of your recent questions:

  1. When will the book be out, and where can I buy it?
    “The Power of Ownership: How to Build a Career and a Business” is scheduled to go on sale on Amazon.com on (or shortly after) June 1. I will post, blog and tweet the Amazon link, believe you me!
  2. Will the book be available for Kindle or in some other digital format?
    According to the publisher, a Kindle edition should be available on or around June 1, the same date the hardcopy launches. I will keep you posted as I learn more about this.
  3. So, Mr. PR Guy, how else are you promoting your book?
    I already was fortunate enough to speak with Leadership Oakland last month. In the coming days, I will appear in Sunday’s Detroit Free Press, and also can be heard this Monday morning at 7:20 a.m. on Paul W. Smith‘s show on WJR/760-AM in Detroit. The continued media interest in the book is quite humbling! And, I will post links to audio and video whenever I can.
  4. Are you on social media?
    In addition to this blog, “The Power of Ownership” has its own Facebook page. You can find me on Twitter as @JohnJBailey. More to come, and thanks for sharing, liking, retweeting, etc.!
  5. How much is the book?
    The book will go on sale for $14.95 on Amazon. On or after June 1, as previously mentioned.

That’s all for now. Thank Goodness It’s Friday, and enjoy your weekends!

The Underachiever

The following text is taken from the introduction of my new book “The Power of Ownership” available June 1, 2013* on Amazon.com.

This book is about a guy who was an underachiever for most of his early life. He had no plan, no direction, no inspiration, and no motivation. He was an average student getting mostly Cs with a few Bs and some Ds throughout school. He almost didn’t graduate with his 1956 class because his grade in English was so low. He began his career with a weak educational foundation at best. But he liked people and wanted to be liked by everyone and always wondered what more he could do in life.

Continue reading