Tag Archives: retirement

It’s true! I’m coming out of retirement

det-trans

I am honored to help Truscott Rossman, a highly respected Michigan PR agency, grow its Detroit business.

Here is the official press release:

John Bailey joins Truscott Rossman

DETROIT – John Bailey, a highly regarded strategic communications leader in Michigan for more than four decades and founder of John Bailey & Associates Public Relations, has joined Truscott Rossman as its first business strategist.

Bailey, a member of the Public Relations Society of Detroit’s Hall of Fame, will be based in Detroit, helping expand Truscott Rossman’s presence in the city as well as across the state. Truscott Rossman, which also has offices in Grand Rapids and Lansing, opened its Detroit office a year ago.

“Since my retirement two years ago, I have been speaking about building careers and businesses to general audiences throughout our state and have enjoyed it immensely,” Bailey said. “Now, with TR, I can work with a respected group to help them build their public relations business in the city I love, Detroit, Michigan. And it will be fun getting back into public relations.”

Bailey is an expert in public relations strategy, media relations and crisis communications, and often speaks on the topic of ethics in business.

“I’ve held John Bailey in the highest regard for as long as I’ve known him,” said Kelly Rossman-McKinney, CEO of Truscott Rossman. “John worked for every major PR firm in Detroit before starting his own highly successful firm, and we are truly honored that he chose to help us build Truscott Rossman in the same way: through good, hard, honest work.”

Bailey is the author of “The Power of Ownership: How to Build a Career and a Business.” The book details the challenges he overcame in building his successful career, including founding his own public relations firm in 1996 and growing it into a $5 million company in just 12 years. He sold the firm in 2009.

“John Bailey’s professional experience and personal reach will help us not only in Detroit but statewide and beyond,” said John Truscott, president of Truscott Rossman. “We’re honored to have someone of John’s caliber working with us. Even more important, throughout John’s career, his commitment to ethics has guided so many professionals in this business. We’re so glad to be able to continue that legacy with him.”

Bailey has been active in the Detroit area’s professional, civic and cultural organizations. He is a graduate of Leadership Detroit, a program for executives designed to bring about positive change in the community, and has been a director of the Detroit Regional Chamber and the Automotive Hall of Fame.

Truscott Rossman represents local, statewide, national and international clients. The firm offers a full range of communications services, including issues management, crisis communication, media relations, new media, government affairs, ballot initiatives, community relations and grassroots initiatives.

You can also read coverage of my announcement on Crain’s Detroit Business.

Helping mid-career executives find their way

Helping business people on the right pathSince I retired from my business in 2012, I have been looking for a way to share the many lessons I learned that will help someone else.

Well folks, after a lot of looking, I believe I have found a way! I want to help executives who, in mid-career, have been downsized or laid off. I feel very passionate about this because I was downsized four times in my career and the fifth time was looming when I took control of my future and started my business, John Bailey & Associates Public Relations, at age 57.

I realized this new passion while speaking to the Fall 2013 graduating class of the Michigan Shifting Gears program. Many of the approximately 40 mid-career executives had been laid off or downsized; some were still working but all entered the 8-week program seeking to redirect or refocus their career. Shifting Gears gave them that and more.

Here is what I want people to know: Continue reading

Who should read ‘The Power of Ownership: How to Build a Career and a Business’?

Book publishers offer the same fundamental advice given by the entire public relations industry, which is to know your target audience.

The publishers smartly say, “This way you can market the product much more efficiently.”  As The Power of Ownership: How to Build a Career and a Business spans my 56-year career, it targets multiple audiences:

  1. people stuck in a career or job and contemplating a move;
  2. anyone who aspires to start a business;
  3. those who want to see how someone else did these things to measure their own progress.

These are the primary “targets,” but there are others who will find the book equally interesting from a historical point of view.

The book follows my career from inception through to my “retirement” in 2012, including:

  • working with three iconic and pioneering public relations agency founders—Beverly Beltaire, Tony Franco and Jack Casey;
  • helping to grow Stroh’s from a small regional brand in 1975 to third largest beer company in the United States in 1985;
  • educating the American public through a nationwide PR campaign to increase safety belt usage from about 10 percent in 1984 to more than 70 percent in 1992;
  • establishing my own company, John Bailey & Associates (JB&A), in 1996;
  • among many client/agency successes, developing and executing a PR campaign to eliminate smoking in most public places throughout Michigan.

I was told at age 57 that I was too old to start a company, but did so anyhow. With the help of many great clients and associates, I grew my company into one of the most respected and largest PR firms in Michigan. This entrepreneurial success lead to me and JB&A being recognized by then-President George W. Bush in a televised 2005 speech.

There are many teachable moments and even humorous anecdotes that happened along the way. But those target audiences mentioned above can judge all that for themselves, and I trust they—readers like you!—will.

The Power of Ownership: How to Build a Career and a Business’ will be available on Amazon in early June 2013. A growing community of book supporters can be found on Facebook.