Most of us in public relations have been asked many times by family and friends, “So what do you do for a living?” This can be tough to answer in under a few minutes, as PR is a multi-faceted profession, constantly evolving, and admittedly not always easy to nail down. Many people believe it is “like advertising” or “a way to get good press.” One of my kids once said, “My dad goes to lunch for a living.” And one former boss likened PR to “walking behind the animals in a parade and shoveling up their mess.”
True, PR is vital to establishing and/or maintaining the good reputation of a person or a company. Most people get that to some degree. Increasingly, it’s an important part of the marketing mix for most brands (more on that later). Still, people in business differ in their understanding of public relations, much less agree upon a common definition. Continue reading →
Don’t miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.
When I started John Bailey & Associates Public Relations in 1996, I knew that my network of people in business, comprised of persons I of course liked and kept in touch with during my (then) 30-year career, would be important.
I had been a successful PR professional and knew hundreds of people in business, media, government and the community in general. I was confident these people would be willing to help me as I opened my new business.
However, as I opened the doors to JB&A, I quickly found that I had underestimated just how important my network would be to my success. I didn’t just happen to know these people. They upheld my very reputation in the community. Former clients, colleagues and such spoke about “John Bailey” and “John’s new agency” to others, which helped to land new contacts (and eventually, contracts). This continued for years. I became known as a person who said what I meant and did what I said. Continue reading →