Book publishers offer the same fundamental advice given by the entire public relations industry, which is to know your target audience.
The publishers smartly say, “This way you can market the product much more efficiently.” As The Power of Ownership: How to Build a Career and a Business spans my 56-year career, it targets multiple audiences:
- people stuck in a career or job and contemplating a move;
- anyone who aspires to start a business;
- those who want to see how someone else did these things to measure their own progress.
These are the primary “targets,” but there are others who will find the book equally interesting from a historical point of view.
The book follows my career from inception through to my “retirement” in 2012, including:
- working with three iconic and pioneering public relations agency founders—Beverly Beltaire, Tony Franco and Jack Casey;
- helping to grow Stroh’s from a small regional brand in 1975 to third largest beer company in the United States in 1985;
- educating the American public through a nationwide PR campaign to increase safety belt usage from about 10 percent in 1984 to more than 70 percent in 1992;
- establishing my own company, John Bailey & Associates (JB&A), in 1996;
- among many client/agency successes, developing and executing a PR campaign to eliminate smoking in most public places throughout Michigan.
I was told at age 57 that I was too old to start a company, but did so anyhow. With the help of many great clients and associates, I grew my company into one of the most respected and largest PR firms in Michigan. This entrepreneurial success lead to me and JB&A being recognized by then-President George W. Bush in a televised 2005 speech.
There are many teachable moments and even humorous anecdotes that happened along the way. But those target audiences mentioned above can judge all that for themselves, and I trust they—readers like you!—will.
‘The Power of Ownership: How to Build a Career and a Business’ will be available on Amazon in early June 2013. A growing community of book supporters can be found on Facebook.