Tag Archives: personal brand

Networking and its importance to you

Don't miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.

Don’t miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.

When I started John Bailey & Associates Public Relations in 1996, I knew that my network of people in business, comprised of persons I of course liked and kept in touch with during my (then) 30-year career, would be important.

I had been a successful PR professional and knew hundreds of people in business, media, government and the community in general. I was confident these people would be willing to help me as I opened my new business.

However, as I opened the doors to JB&A, I quickly found that I had underestimated just how important my network would be to my success. I didn’t just happen to know these people. They upheld my very reputation in the community. Former clients, colleagues and such spoke about “John Bailey” and “John’s new agency” to others, which helped to land new contacts (and eventually, contracts). This continued for years. I became known as a person who said what I meant and did what I said. Continue reading