Tag Archives: networking

Building and Promoting You!

Building and Promoting You!A friend of mine asked me how he could promote his reputation as a professional. He said, “I am good and I want others to know it too.” He wants more business.

He said that had done a great job of promoting myself during my career as a public-relations expert and wanted to know how I did it.

I explained that first you have to be good, and always do a great job for your customers or clients. Always. This is a career-long commitment to excellence.

Then you have to let others know how good you are and in a way that is not offensive, while meeting the ethics and standards of your profession and yourself. You do this by building your network and by keeping them informed of what you do and how well you do it. This can be done by direct or indirect contact. Use of social media directly communicates, and being involved in your profession and community indirectly communicates.

With social media, you can let others know of your successes, without mentioning specifics, like the time I helped a company repair its damaged image through positive messaging. And you can write about your successes in blogs and/or e-newsletters as well. You can also speak out on subjects that show your professionalism and commitment.

Next, by being involved in professional and community organizations, you are building your network and showing this network how damned good you are. You are showing your peers that you say what you mean and do what you say, thereby building not only your network but your reputation. But you can’t just be a member, you have to be involved and have to “make a difference” to the organization. And you are helping your profession and community. How perfect is that?

Once you are financially successful you can consider other ways of reaching out such as paid advertising but, even this must be supported by first, always doing the best possible job.

Building your network and continuing education are career-long opportunities

On September 23, 2013, JP Morgan Chase laid off 367 people in Metro Detroit, a region where every job counts as being mission-critical. Earlier in the year, that same company announced they would cut 15,000 jobs nationwide.

It make me think of the impact downsizing has on workers, a subject I often blog about, have personally endured and recount in my book. It is unfortunate that layoffs and downsizings happen, yet it is a fact of working life. Layoffs always happen, and always will.

So, how can employees of a century-old banking giant, or a truck plant in Toledo, or anywhere subject to business disruption ever truly prepare for such a career calamity? The key is knowing that this could happen to you, and preparing for involuntary separation long before it happens. Continue reading

Networking and its importance to you

Don't miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.

Don’t miss your shot: John Bailey presents during a public relations networking event in Detroit, 2013.

When I started John Bailey & Associates Public Relations in 1996, I knew that my network of people in business, comprised of persons I of course liked and kept in touch with during my (then) 30-year career, would be important.

I had been a successful PR professional and knew hundreds of people in business, media, government and the community in general. I was confident these people would be willing to help me as I opened my new business.

However, as I opened the doors to JB&A, I quickly found that I had underestimated just how important my network would be to my success. I didn’t just happen to know these people. They upheld my very reputation in the community. Former clients, colleagues and such spoke about “John Bailey” and “John’s new agency” to others, which helped to land new contacts (and eventually, contracts). This continued for years. I became known as a person who said what I meant and did what I said. Continue reading