Category Archives: Promotion

It’s true! I’m coming out of retirement

det-trans

I am honored to help Truscott Rossman, a highly respected Michigan PR agency, grow its Detroit business.

Here is the official press release:

John Bailey joins Truscott Rossman

DETROIT – John Bailey, a highly regarded strategic communications leader in Michigan for more than four decades and founder of John Bailey & Associates Public Relations, has joined Truscott Rossman as its first business strategist.

Bailey, a member of the Public Relations Society of Detroit’s Hall of Fame, will be based in Detroit, helping expand Truscott Rossman’s presence in the city as well as across the state. Truscott Rossman, which also has offices in Grand Rapids and Lansing, opened its Detroit office a year ago.

“Since my retirement two years ago, I have been speaking about building careers and businesses to general audiences throughout our state and have enjoyed it immensely,” Bailey said. “Now, with TR, I can work with a respected group to help them build their public relations business in the city I love, Detroit, Michigan. And it will be fun getting back into public relations.”

Bailey is an expert in public relations strategy, media relations and crisis communications, and often speaks on the topic of ethics in business.

“I’ve held John Bailey in the highest regard for as long as I’ve known him,” said Kelly Rossman-McKinney, CEO of Truscott Rossman. “John worked for every major PR firm in Detroit before starting his own highly successful firm, and we are truly honored that he chose to help us build Truscott Rossman in the same way: through good, hard, honest work.”

Bailey is the author of “The Power of Ownership: How to Build a Career and a Business.” The book details the challenges he overcame in building his successful career, including founding his own public relations firm in 1996 and growing it into a $5 million company in just 12 years. He sold the firm in 2009.

“John Bailey’s professional experience and personal reach will help us not only in Detroit but statewide and beyond,” said John Truscott, president of Truscott Rossman. “We’re honored to have someone of John’s caliber working with us. Even more important, throughout John’s career, his commitment to ethics has guided so many professionals in this business. We’re so glad to be able to continue that legacy with him.”

Bailey has been active in the Detroit area’s professional, civic and cultural organizations. He is a graduate of Leadership Detroit, a program for executives designed to bring about positive change in the community, and has been a director of the Detroit Regional Chamber and the Automotive Hall of Fame.

Truscott Rossman represents local, statewide, national and international clients. The firm offers a full range of communications services, including issues management, crisis communication, media relations, new media, government affairs, ballot initiatives, community relations and grassroots initiatives.

You can also read coverage of my announcement on Crain’s Detroit Business.

Avoid being laid off or downsized. Make an entrepreneurial decision today

Tired of what you see and hear at work? Maybe it's time to make your own call.

Tired of what you see and hear at work? Maybe it’s time to make your own call.

A friend of mine told me recently that he had turned down a good job to keep his own business going. “Excellent!” I said, especially since this is Detroit Entrepreneur Week 2014. This made me think of W. Edwards Deming, the father of Total Quality Management, who said: “Put a good person in a bad system and the bad system wins. No contest.”

You all know that I was laid off or downsized four times early in my career, which totally irked (insert stronger word) me. In all those situations, my termination was because some person above me had either made a bad decision to add my function to the company, or they made many bad decisions that led to cutting staff and me.

After the fourth termination, I vowed to never let it happen again. I began an unrelenting quest for more knowledge, I built my network to the point where I had more contacts than my bosses, and I committed myself to always doing the best possible job in my volunteer work as well as my professional work. These steps helped me become the best professional I could be, while establishing and always growing my network, and building my reputation as a person who gets things done.

Still I was about to be laid off or downsized a fifth time because of an acquisition (and some incompetent person above me in the org chart). So, I started my own firm, finally realizing that the only way I can be sure not to be cut from a payroll is to maintain the payroll.

It is not easy for sure. But, you have control of you. You “own yourself and your career” when you own your own business. My friend told me that he knew he made the correct decision to keep his business but, “it is scary,” he said. I told him that fear is a great motivator.

So, keep this in mind as you build your career and future. If you are in charge of you, you make the decisions, not someone else.

Make an entrepreneurial decision today.

Building and Promoting You!

Building and Promoting You!A friend of mine asked me how he could promote his reputation as a professional. He said, “I am good and I want others to know it too.” He wants more business.

He said that had done a great job of promoting myself during my career as a public-relations expert and wanted to know how I did it.

I explained that first you have to be good, and always do a great job for your customers or clients. Always. This is a career-long commitment to excellence.

Then you have to let others know how good you are and in a way that is not offensive, while meeting the ethics and standards of your profession and yourself. You do this by building your network and by keeping them informed of what you do and how well you do it. This can be done by direct or indirect contact. Use of social media directly communicates, and being involved in your profession and community indirectly communicates.

With social media, you can let others know of your successes, without mentioning specifics, like the time I helped a company repair its damaged image through positive messaging. And you can write about your successes in blogs and/or e-newsletters as well. You can also speak out on subjects that show your professionalism and commitment.

Next, by being involved in professional and community organizations, you are building your network and showing this network how damned good you are. You are showing your peers that you say what you mean and do what you say, thereby building not only your network but your reputation. But you can’t just be a member, you have to be involved and have to “make a difference” to the organization. And you are helping your profession and community. How perfect is that?

Once you are financially successful you can consider other ways of reaching out such as paid advertising but, even this must be supported by first, always doing the best possible job.

Helping mid-career executives find their way

Helping business people on the right pathSince I retired from my business in 2012, I have been looking for a way to share the many lessons I learned that will help someone else.

Well folks, after a lot of looking, I believe I have found a way! I want to help executives who, in mid-career, have been downsized or laid off. I feel very passionate about this because I was downsized four times in my career and the fifth time was looming when I took control of my future and started my business, John Bailey & Associates Public Relations, at age 57.

I realized this new passion while speaking to the Fall 2013 graduating class of the Michigan Shifting Gears program. Many of the approximately 40 mid-career executives had been laid off or downsized; some were still working but all entered the 8-week program seeking to redirect or refocus their career. Shifting Gears gave them that and more.

Here is what I want people to know: Continue reading

Corp! magazine reviews “The Power of Ownership”

Corp! Magazine online cover story, October 2013

Corp! Magazine online cover story, October 2013

Happy Monday! If you’re looking for a late lunch or brief afternoon read, Corp! magazine reviewed my book as one of its October online cover stories:

Those who know John Bailey may recall his eventual ownership of an eponymous public relations agency or perhaps they worked with him in one or more of his career milestones. Continue reading