A friend of mine asked me how he could promote his reputation as a professional. He said, “I am good and I want others to know it too.” He wants more business.
He said that had done a great job of promoting myself during my career as a public-relations expert and wanted to know how I did it.
I explained that first you have to be good, and always do a great job for your customers or clients. Always. This is a career-long commitment to excellence.
Then you have to let others know how good you are and in a way that is not offensive, while meeting the ethics and standards of your profession and yourself. You do this by building your network and by keeping them informed of what you do and how well you do it. This can be done by direct or indirect contact. Use of social media directly communicates, and being involved in your profession and community indirectly communicates.
With social media, you can let others know of your successes, without mentioning specifics, like the time I helped a company repair its damaged image through positive messaging. And you can write about your successes in blogs and/or e-newsletters as well. You can also speak out on subjects that show your professionalism and commitment.
Next, by being involved in professional and community organizations, you are building your network and showing this network how damned good you are. You are showing your peers that you say what you mean and do what you say, thereby building not only your network but your reputation. But you can’t just be a member, you have to be involved and have to “make a difference” to the organization. And you are helping your profession and community. How perfect is that?
Once you are financially successful you can consider other ways of reaching out such as paid advertising but, even this must be supported by first, always doing the best possible job.